“Watching Waistlines & Wallets” Recipe Contest

Enter an Original, Healthful, Affordable Idaho® Potato Recipe For a Chance to Win $7,500 in Cash & Prizes

What’s better than celebrating love in February? … celebrating your love for potatoes! The Idaho Potato Commission (IPC) has teamed up with proclaimed potato fans Denise Austin and Mr. Food to honor America’s favorite vegetable during Potato Lover’s Month. The IPC is rewarding resourceful home cooks for innovative Idaho® potato recipes that bank on flavor and still save cents in its new “Watching Waistlines & Wallets” Recipe Contest.

Visit www.idahopotato.com to view the contest guidelines and instructions.

Now through March 31, consumers are invited to submit their original, healthful, affordable and easy-to-prepare Idaho® potato recipes on www.idahopotato.com for a chance to win the $5,000 grand prize. Recipes will be judged by the potato pros on the following criteria:

- Use of Idaho® potatoes as the main ingredient (potatoes can be fresh, frozen or dehydrated);
- recipe calls for no more than 10 ingredients;
- originality and taste;
- ease of preparation;
- overall healthfulness of the recipe and cost to make.

Seven recipes will be chosen with one grand-prize winner receiving $5,000; one runner-up receiving $1,500 and five honorable mentions receiving an exclusive prize pack. The prize pack will include autographed copies of both Denise’s new book, Denise’s Daily Dozen, and Mr. Food’s latest cookbook, Mr. Food TV Favorites, as well as $100 in cash.

The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho®-grown potatoes through advertising, promotion and research. The Commission also protects the use of the “Idaho® potato” and “Grown in Idaho®” seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.